Upon joining the law firm Stewarts, I was asked to update the design for the social media tiles used to promote the firms articles on LinkedIn and other platforms. The previous design simply consisted of a relevant stock photo along with a banner at the bottom of the image with the firm’s logo.

The original tiles used very little Stewarts branding so in my updated design I set out to incorporate more of the brand colours and fonts. I used a purple overlay to reduce the focus on the stock imagery which would look unprofessional when presented on its own. For the new tiles I created templates that would either feature the article title or a standout quote and/or headshot from the article’s author in order to better attract and inform potential readers.